Zapier: How to Manage it's Downside

First of all, let’s establish something. I love Zapier! Yes, I said it; I love how this tool has solved so many problems for so many companies. It has increased productivity while decreasing headaches for thousands of organizations. Zapier probably has no way of calculating this, but I would bet that the amount of cost savings it has provided for companies because of increased efficiency is in the millions.

So, yes, it’s a fantastic piece of software.

Zapier is in a category of software called middleware, which allows different software systems to work with each other. It’s not exactly a new concept, but the way Zapier designed this middleware is definitely different than the others. In short, they’ve designed it for the masses. Anyone can sign up for it and have their CRM talking to their marketing automation application in minutes. No joke.

That’s what it does. And it does it very well – but not perfectly.

Anyone looking into using Zapier needs to be aware what they might be getting into. So for your reading pleasure, I’ve assembled the nine pitfalls to watch for when using Zapier.

Let’s dive in!

Raymond Wiley and Dhruv Bhate

This edition of AppointmentPlus Radio brings together two industry leaders within the tech sector. Raymond Wiley, a general manager with Sun-Tec America, shares the story of how he landed his current position, as well as

AP Radio Graphic Special Guest Michael Goodman

The fastest route to more sales isn’t “Let’s do what we’ve always done, but faster.” Yet that’s often the approach that’s taken. In this episode of AppointmentPlus Radio, Sales Coach Michael Goodman shares:

  • The sales techniques that actually enable rapid revenue increase
  • Low-effort methods for generating more revenue, and more.

Whether we assign a dollar value to it or not, time is valuable to us. Think about it: How much of your typical work week do you spend stressed about not having enough time to complete a task or reach a goal?

There are lots of different ways to tackle the issue of time management — you can download apps, adjust your sleep time, create lists, etc. But if you don’t fully understand why it’s important for you to better manage your time, those apps and lists aren’t going to help you. If you don’t have the motivation to use them, you won’t.

You have to first look at the big picture. Get a handle on why managing your time effectively is important, and what you stand to gain from it. You can get started by reviewing these 8 reasons time management is crucial:

 Image showing online appointment scheduling software displaying on a tablet with money in a waste bin.

There’s a famous saying that goes, “Half of my dollars are wasted. I just don’t know which half.” Attributed to department store magnate John Wanamaker, it’s a sentiment that could’ve been expressed by any business executive about any business expense.

In the context of a scheduling automation and management application, a lack of visibility into performance means you have no idea if your investment is paying off. You’re essentially flying blind.

Photo of a skydiver.

When I was a student at Laurier University, a couple of friends and I decided to go skydiving over Lake Erie. What I was expecting was a 10,000-foot plummet toward Earth accompanied by sheer terror and intense vertigo.

In reality, the dive was actually sort of peaceful. It felt more like floating than falling.

Imagine you’re having coffee with a colleague, and she tells you that her company stores its client files on floppy disks. You respond, in all likelihood, in one of two ways:

“They still make those things?”
“Floppy what?”

To be fair, rolling out a new technology in a large organization is hard, and it takes time.

Marketing is about as complicated as sliced bread. You combine compelling images and words to create a message, and hand money over to someone to distribute it.

But some bosses make it so much harder than it has to be.

In a freakishly short period of time, technology has changed everything. Seth Godin does a great job of explaining exactly how and why in this TED talk:

It’s Saturday, and you’ve planned a full day of errands. You’ve already picked up the dry cleaning, grabbed a bottle of wine for tonight’s dinner party, and gotten your hair cut, when you realize it all took a lot less time than you thought it would.

You’ve got a free hour. Bonus!

Anytime you’re being interviewed by a potential employer, one of the key items on their checklist is personality. They want to be reasonably sure you’ll hit it off with your team, that you’ll be a good fit with the company culture, and that you’re not a serial killer. And, depending on the job description, they may be evaluating whether you’ve got the right personality for interfacing with clients or customers.

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